Coolmate Raises $6M in Series B Funding Led by Vertex Ventures SEA & India

Coolmate, Vietnam’s leading e-commerce direct-to-consumer (D2C) men’s apparel brand, has announced the successful completion of its Series B funding round, led by Vertex Ventures Southeast Asia & India. The investment marks a significant step in Coolmate’s journey to expand its international reach, enhance its product innovation, and bolster its omnichannel retail presence across Southeast Asia (SEA).

Founded in 2019, Coolmate has quickly established itself as a leader in Vietnam’s e-commerce apparel market. The brand is known for its high-quality, affordable men’s clothing that resonates with modern consumers. By partnering with top export-driven factories, Coolmate has been able to offer an extensive range of apparel, including activewear, casualwear, underwear, and more, to Vietnamese men who value both style and practicality.

Coolmate’s commitment to excellence extends beyond just product quality. The company is recognized for its exceptional customer service, offering an industry-first 60-day, no-questions-asked return policy. This customer-first approach has helped the brand build a loyal following, and it continues to lead e-commerce sales across major online marketplaces in Vietnam.

The domestic apparel industry in Vietnam is valued at $6.4 billion, fueled by strong macroeconomic growth and shifting consumer behavior. As the middle class rapidly grows, more Vietnamese consumers are turning to brands that offer not only quality but also a strong sense of customer service and value. This segment is also increasingly ESG-conscious, seeking brands that align with their values while offering affordable, stylish options.

Coolmate stands at the forefront of this shift, effectively tapping into these emerging trends. The brand's focus on affordability, high-quality products, and sustainability resonates deeply with the growing base of eco-conscious, value-driven consumers.

One of the key pillars of Coolmate’s mission is sustainability. The brand is continuously innovating with eco-friendly materials, such as organic cotton and recycled fibers, and adopting the latest clean production technologies, like eco-friendly dye processes. This focus on sustainability aligns with the growing eco-consciousness among Vietnam’s youth and has been a driving force behind Coolmate’s rapid growth.

The brand’s commitment to transparency and sustainability is reflected in its supply chain. By utilizing the strong local Vietnamese supply chain, Coolmate proudly promotes itself as a “Made in Vietnam” brand, which resonates with national pride and the increasing demand for eco-friendly and socially responsible products.

The funds raised in this Series B round will help Coolmate accelerate its international expansion plans and further drive product innovation. The brand’s ambitions extend beyond Vietnam, as it seeks to make its mark across Southeast Asia. By leveraging its strong local presence and commitment to quality and sustainability, Coolmate is poised for success in the fast-growing Southeast Asian market.

Pham Chi Nhu, CEO and Co-Founder of Coolmate, shared, “At Coolmate, we are highly committed to reducing our environmental footprint whilst providing durable, stylish, and comfortable clothing for modern consumers. These have always been our core values from the beginning.”

Vertex Ventures Southeast Asia & India’s Partner, Gen Ping Liu, emphasized Coolmate’s role in the evolving landscape of SEA’s D2C brands. “Coolmate represents the new generation of SEA’s home-grown D2C brands that leverage the region’s fast-expanding supply chain advantage,” Liu said. “Nhu represents the new generation of Vietnamese founders who are very connected to the local consumer’s mindset and also have a global ambition.”

As Coolmate continues to grow, the brand’s combination of high-quality apparel, customer-first approach, sustainability, and innovative technology makes it a standout player in Vietnam’s dynamic e-commerce landscape. With the support of its Series B investors, Coolmate is poised to make an even greater impact across Southeast Asia and beyond.