Got It: reshaping Vietnam's gift-giving culture in modern e-commerce market

Vietnam's rapidly growing economy and growing middle class have fueled a boom in consumerism, especially in the gift sector. Got It, a leading gifts and rewards platform backed by VNG, is capitalizing on this trend by providing a convenient and diverse platform for individuals and businesses to send gifts and rewards.

Gift giving culture in Vietnam

Gift giving is deeply ingrained in Vietnamese culture, as a way to express gratitude, celebrate important milestones and strengthen relationships. From traditional occasions like Vietnamese Lunar New Year to everyday gestures of gratitude, gift-giving plays an important role in Vietnamese society.

Got It has recognized this cultural trend and has adapted its platform to meet the diverse gifting needs of Vietnamese consumers. The platform offers a wide range of gift options, including vouchers from popular brands, experiences and personalized gifts, ensuring there is something for everyone.

Taking advantage of e-commerce and technology

In line with Vietnam's growing e-commerce adoption, Got It has integrated its platform with ZaloPay, VNG's popular e-wallet, enabling seamless payments and shopping through the messaging app news on Zalo. This integration further enhanced the convenience and reach of Got It, allowing users to send gifts and rewards directly within their Zalo chats.

Got It has also leveraged technology to personalize the gifting experience. The platform's AI-powered recommendation engine suggests gift options based on user preferences and occasions, making it easy for individuals and businesses to find the perfect gift for a loved one or employee their members.

Partners and extensions

Got It has strategically partnered with leading brands, retailers and businesses across Vietnam, expanding its gift network and reaching a wider audience. These partners not only expand Got It's product range but also strengthen its position as a leading gifts and rewards platform.

Positioned for growth

With Vietnam's gift market expected to continue to grow in the coming years, Got It is positioned to take advantage of this opportunity. A focus on personalized gifts, seamless payment options and strategic partners have made Got It a leader in Vietnam's gifts and rewards sector.

As Vietnam's middle class expands and consumer trends continue, Got It is well equipped to meet the evolving gifting needs of Vietnamese consumers. With its foundation of innovation, strong partnerships and understanding of Vietnamese culture, Got It is preparing to become a household name in the gift and rewards industry.