Kamereo Expands to Hanoi, Strengthening Vietnam’s F&B Supply Chain

Kamereo has officially expanded to Hanoi, marking a major step in its nationwide growth strategy. After over five years of success in Ho Chi Minh City, the company aims to meet the rising demand in Northern Vietnam’s food and beverage (F&B) sector. To support this expansion, Kamereo has invested in a 1,500m² distribution center in Đông Anh District and a representative office in Cầu Giấy District.

“Hanoi is a key strategic market with enormous growth potential in the F&B sector,” said CEO Taku Tanaka. “With our technology and expertise from Ho Chi Minh City, Kamereo will help businesses streamline operations and reduce costs.” The company has gained over 100 clients in just three months, including supermarkets, retail chains, restaurants, cafés, and bars.

Notably, Michelin-recommended restaurants like Tanh Tách, Elyo, Labri, and Habakuk have chosen Kamereo as their supplier. The company also partners with major brands like Fujimart, Paris Baguette, Starbucks, and luxury hotels such as Sofitel Legend Metropole Hanoi and SOJO Hotels. It plays a key role in franchising, and supplying brands like Bonchon and DOMOTO.

Kamereo collaborates with over 100 local farms, managing the supply chain from harvest to delivery while utilizing advanced cold storage technology to maintain product quality. Its tech team has developed an online ordering platform and logistics system to optimize costs and minimize supply chain risks.

With over 200 employees and 3,000 businesses served monthly, Kamereo is not just a food supply platform but a crucial player in Vietnam’s modern F&B ecosystem, bringing efficiency and innovation to the industry.