OnPoint Acquires CREA to Dominate Southeast Asia's E-commerce Landscape

Vietnam-based e-commerce enabler OnPoint has announced its acquisition of Thailand's CREA, signaling a major step toward establishing dominance in Southeast Asia’s rapidly growing e-commerce sector. This strategic alliance brings together two industry leaders, pooling resources to better serve over 250 regional brands.

The combined workforce of more than 1,600 professionals, including specialized teams in warehousing, livestreaming, and end-to-end e-commerce operations, underscores the scale and expertise of the partnership. With advanced AI tools enhancing marketing, content creation, and shopper engagement, the collaboration is set to redefine the digital commerce experience.

Backed by SeaTown Holdings, a Temasek-owned investment firm, OnPoint has a strong financial foundation that complements CREA’s operational expertise across Thailand, Malaysia, and Singapore. The shared vision of both companies is to drive sustainable growth, leveraging CREA’s localized insights and OnPoint’s robust technological and financial infrastructure.

This partnership is critical as Southeast Asia's e-commerce market is projected to reach $370 billion GMV by 2030, according to the e-Conomy SEA 2024 Report. By integrating capabilities, OnPoint and CREA aim to capture this immense growth opportunity and provide innovative solutions for global and regional brands.

Founded in 2017, OnPoint offers omnichannel e-commerce solutions, including digital marketing, customer service, and live streaming, to help brands grow online. CREA, established in 2019, complements this expertise with its presence in key markets and digital marketing prowess. Together, they aim to build a sustainable, inclusive digital ecosystem that empowers brands and inspires growth across Southeast Asia.