PangoCDP Secures $1.5 Million in Seed Funding to Transform B2B Customer Engagement in Vietnam

PangoCDP, a B2B startup based in Vietnam specializing in connecting businesses via social chat apps integrated with a Customer Data Platform (CDP), has successfully closed its seed funding round, raising $1.5 million. This marks a major milestone for the company as it advances its growth and market presence.

PangoCDP’s platform provides businesses with social communication tools and mini-apps supported by a robust CDP. The unique combination of communication channels and data analytics empowers businesses to better understand their customers, fostering personalized interactions and building lasting customer loyalty in a competitive market landscape.

A core innovation from PangoCDP is the concept of the “Master Channel,” which encourages businesses to engage with customers in their preferred social channels. Through an exclusive partnership with Zalo, Vietnam’s leading messaging platform, PangoCDP enables businesses to engage, acquire, and retain customers seamlessly within Zalo, which reaches 85% of the Vietnamese population. This approach has allowed PangoCDP to gain significant traction, working with over 120 top enterprises across diverse industries, including FMCG, Pharmaceuticals, F&B, and Retail. Industry leaders such as Nutifood, Highlands Coffee, CellPhoneS, and Coca-Cola have already adopted PangoCDP’s solutions to enhance their customer outreach and engagement.

The newly secured funds will support PangoCDP’s goals to accelerate product development, enhance platform capabilities, and expand its market reach. The funding will also be crucial in scaling the team and building new strategic partnerships, further solidifying the company’s position in the Vietnamese B2B space.

“We’re thrilled to welcome Kairous Capital and CyberAgent Capital as investors. Their support validates our vision of reshaping business communication and customer engagement,” said Miller, Chairman of PangoCDP. “This seed investment demonstrates the potential of our platform to drive B2B innovation.”

Joseph Lee, Managing Partner of Kairous Capital, added, “We’re excited to leverage our expertise to connect the advancements of China’s mini-app ecosystem with Southeast Asia, helping PangoCDP stay ahead with the latest technology and best practices.” Nguyen Minh Tuan, CEO of CyberAgent Capital Vietnam, remarked, “The retail industry is moving towards omnichannel and digital solutions. PangoCDP is positioned to be a powerful tool in this transformation.”

PangoCDP continues to innovate, driving Vietnam’s shift toward data-driven, customer-centric engagement in the digital economy. Stay tuned for more updates as PangoCDP advances its journey to revolutionize business-customer interactions.