Aemi

Aemi emerges as a B2B e-commerce platform specifically designed to empower Vietnam's burgeoning social commerce sector. Initially focusing on the health and beauty category, Aemi prioritizes providing online merchants with guaranteed authentic products at attractive wholesale pricing. They achieve this through establishing direct relationships with established brands and distributors, bypassing traditional intermediaries. This streamlined approach ensures merchants receive high-quality goods at competitive prices.

Recognizing the unique challenges faced by micro-merchants, who primarily operate through social media channels, Aemi goes beyond simply connecting businesses with essential products. They offer a comprehensive suite of merchant support tools designed to streamline various aspects of online operations. This includes invaluable resources for catalog management and customer engagement, empowering micro-merchants to compete more effectively within the dynamic social commerce landscape. This focus on micro-merchant success is particularly timely, as social commerce currently accounts for over 60% of Vietnam's online e-commerce gross merchandise value (GMV). Despite its significant size, social commerce is largely driven by individual micro-entrepreneurs who typically lack access to the technology, capital, and business acumen necessary to achieve long-term success.

Aemi addresses this gap by offering micro-businesses a unique solution. Limited scale and resource constraints traditionally prevent these ventures from sourcing directly from brands, that often require minimum order quantities and purchasing commitments. Aemi bridges this divide by aggregating products from various brands, allowing micro-merchants to access a wider selection of goods without incurring the high costs and complexities associated with traditional wholesale channels. Through its commitment to providing high-quality products, strategic partnerships, and valuable support tools, Aemi positions itself as a key catalyst for empowering Vietnam's social commerce micro-merchants and fostering a more vibrant and competitive online retail environment.

In 2022, Aemi raised its seed round with $2 million in funding led by Alpha JWC Ventures, January Capital, and Venturra Capital with participation from FEBE Ventures and other angel investors.