Awing

Awing is a Vietnamese startup founded in 2017. The mobile-based advertising platform developed by Awing operates based on providing a free WiFi network for mobile users. In return, before connecting to the WiFi network, they will have to interact with online advertisements from brands.

This startup focuses on location-based advertising. They leverage a sharing economy model, partnering with stores and shopping centers that provide free public WiFi. This network of WiFi hotspots acts as their advertising platform.

Utilizing the ACM (Adaptive Campaign Management) cloud computing platform developed by AWING can transform any existing Wi-Fi system into Wi-Fi marketing.

ACM helps Wi-Fi systems connect to form a large ad network. ACM is an effective tool for brands to reach the right target customers with clear consumer behavior, at specific locations.

In March 2024, NTT e-Asia, a member company of NTT East Telecommunications Group (Nippon Telegraph and Telephone East Corporation, Japan), announced a strategic investment in Awing. This investment grants NTT e-Asia a 32.5% ownership stake in Awing.